First Impressions
The power of art and copy comes from making an impression right away.by Tag
WoodBine Senior Living's mission is to improve the quality of life for all seniors. Most importantly, their network of unique facilities specializes in assisted living for people with Alzheimer’s or dementia. Direct Design set up a design template and WordPress content management system that each property can customize to their needs. As a result, WoodBine Senior Living websites help facilities highlight why they are the premier care facility in their area.
Em-Bolt Logo and Brand Identity Introducing a new product to the marketplace takes a strong identity. Direct Design assisted Jen-Col Innovations, LLC with naming their product, creating the logo and establishing a visual brand. Marketing elements like website and leave behind brochure followed.
We provided a template for UVM Promotional Posters. The framework needed to be flexible enough to display interesting visuals while communicating key information clearly. Special attention was given to working within the existing UVM brand guidelines.
+NEFCU brand-building ads position the New England Federal Credit Union as integral to its members' future through the comprehensive products it offers. We have partnered with artist Phil Laughlin to highlight man's best friend as a member of the family.
After completing their website and eCommerce platform, we developed content with Living Systems Instrumentation in the form of informative, how-to calibration videos to support the laboratories that buy their products.
Watch Calibrating the PS-200 Pressure Servo Controller with Peristaltic Pump now!
Direct Design has been commissioned numerous times to design and produce one-of-a-kind awards for outstanding recipients. These are high end, custom made, and uniquely themed commemoratives that incorporated elements familiar to each recipient.
Harbour Industries attends a number of industry shows and exhibits each year. Their Tradeshow booth was designed to be flexible in message, and easy to adapt to the varied booth dimensions each event would offer.
These are examples of other one-of-a-kind awards commissioned from Direct Design to reflect years of dedicated service. Each is a high end, custom made, commemorative incorporating a chronicle of corporate contribution and personal interest.
Direct Design helped revitalize the struggling Detroit-based HealthOne Credit Union by creating a strong brand identity that included a logo and environmental designs.
Harbour Industries manufactures high performance wire and cable for aerospace, military, industrial and commercial markets. Their "Aerospace Data Cable Video" was developed to briefly highlight some of the key structural and competitive features of their new aerospace line.
NEFCU's line of updated plastic banking products was designed to incorporate the latest in transaction technology, while incorporating their widely identified brand.
The Village at Autumn Pond logo was designed as a unifying symbol of the new, evolving, community. Set in a wooded urban setting, the logo's elements incorporate a stylized symbol of nature and it colors.
The Village at Autumn Pond Website serves as the primary coordinating platform for the projects rental offerings and prospective tenant interaction. Because much of the project was under construction, the website served as the primary point of "virtual" touring for interested prospects.
Comtran was looking to update their website to support expansion into new product markets and aggressive digital marketing. They want their platform to not only handle their growing list of products, but also support the goal of sharing relevant industry and market information with clients and prospects.
For the first time, UVM created an annual award for deserving staff. The name of the award is "Our Common Ground". The President's Office commissioned Direct Design to design and produce this unique trophy. The design embodies the name by using local redstone (the base) and maple (3D topographic map of the main campus) in a literal connection to their "Common Ground."
As a manufacturer of high-performance wire and cable used in many applications, we created a flexible brochure format and multiple trade show displays that can be adapted for use in any of the industries they serve.
Working Bridges is an employee collaborative associated with the United Way of Chittenden County. The logo alludes to a journey toward financial stability, retention, advancement and improved productivity for the employees of member businesses.
iSystems' Resolution product licensees are able to make sure tasks stay on track without customers falling through the cracks.
NEFCU has many product lines that must be advertised in a variety of publications. Large, small, tall, wide - NEFCU's ads maintain brand standards while clearly getting their message across.
NEFCU uses electronics as an integral tool for member engagement. We designed custom cabinets that focus attention on computer tablets mounted for member use. We also created the graphics and user interface on their electronic kiosk that teaches users about the Credit Union's products and services.
High Falls Gorge encompasses 22 acres of river crossings, wooded trails and viewing platforms. Elements that can sometimes disorient visitors. This trail map guides everyone back to the main lodge after their expedition is over.
Dynapower has a long history of industry-leading technology in power conditioning for industrial applications. The look and feel of their brand elements convey the image of performing reliably in large scale, heavy-use environments.
We created a series of infographics to illustrate community needs for annual campaigns of the United Way of Chittenden County. This technique made communicating the message clearer, and with it easier donation gathering.
GBA wants to quickly communicate that they are different. Their approach values qualities like Collaboration, Creativity and Culture to make their architectural projects places where people want to be.
Suddenly, You're Worlds Away - This 3 minute tour not only explains features and highlights, but also immerses the viewer in the awe and wonder of this Adirondacks natural attraction.
Vertek needed to modernize the look of it's brand, which was previously nondescript. By honing in on the nature of the product, we were able to establish distinctive visual brand elements that were interesting and relevant.
This installation upgraded the old display from banner to big time. The backdrop highlights the hands-on nature and variety of the tour experience. The structure integrates a monitor for video play and leaves plenty of room to walk around a fully outfitted and appropriately unclean BMW RS.
Product lines are color-coded to make it easy to understand New England Federal Credit Union's extensive product line. The colors are first displayed to new members with this membership brochure, and logically follow through in advertising, direct mail, retail merchandising and on the web.
The key feature on this site is the ability to display images in a portfolio slideshow. Large pictures allow visitors to see project details as well as learn technical specifications and job context.
It's hardly JUST a t-shirt when it comes to Comfort Colors. There is a whole culture of passionate fans who live in this brand. We help position Comfort Colors as a unique brand that clearly understands that people will frequently demand quality and comfort.
GMCS offers a wide range of safety and security services for venues, events and construction sites. This brochure comprehensively describes their services, but encourages readers to make contact through phone or email.
Dynapower's badge logo was designed to be eye-catching and authoritative. The company has a long history of industry-leading technology in power conditioning for industrial applications, and the new logo is a nod to the past while boldly looking forward.
Comfort Colors does not sell to individual customers, but rather to wholesalers and garment decorators. We found that there was a real passion for their products from consumers on social media. We took to Facebook and Twitter to engage this audience and help drive demand.
The Daily Rider in Burlington, VT not only provides Sales, service and customization, but their passion leads them to test it all at the track. This video provides a look inside as the team prepares for race day.
These small animated web ads integrate motion to the sales message — at just the right amount — to catch the eye.
New England Federal Credit Union rebuilt their Shelburne Road branch to enhance the current and future needs of their members. Located on one of the busiest intersections in the state, we took this opportunity to create memorable visuals, inside and out. The giant, lit logo (with changeable background color) has been a resounding success.
Visual brand compliance influences a variety of printed materials for UVM including the President's Annual Report.
Helping to make navigation decisions clear was important element on the Vermont Association for the Blind and Visually Impaired website. Visitors can quickly find the information they are looking for and the site is JAWS (Job Access With Speech) compliant for visually impaired visitors.
Vertek was looking to modernize the look of it's brand. By honing in on the nature of the product we were able to establish distinctive visual brand elements that were interesting and relevant to their business.
Based on a marketing consortium formed over 60 years, today’s Adirondack Attractions include the premier natural and cultural attractions in the Adirondacks. Members are Ausable Chasm, Great Camp Sagamore, High Falls Gorge, Natural Stone Bridge and Caves, Santa’s Workshop,Whiteface Mountain and The Wild Center.
FFF is well established and respected, but their old identity did not reflect the forward looking projects they were designing. The new logo uses the lowercase letter "f" to make it structural, but not stiff.
On the verge of closing, the St. Albans City Pool needed an infusion of $60,000 to replace its antiquated filter. By raising awareness using this video on YouTube and a Facebook page, the community was able to raise enough funds to replace the filter through private donations and grant money.
Evolution is iSystems' top product, and this video highlights product advantages and features to prospection licensees and their clients.
iSystems established its visual brand when they began to sell their product beyond the region. We created a visual brand language that gave the company and it's products a unique style for their industry.
This trade show booth proudly displays Aviatron's corporate colors and targeted products and is designed with the airplane industry in mind.
Silver Leaf provides in-home care with personalized service. This brochure educates the reader about the company's personality as well as what sets them apart from the competition.
Bright, friendly and personable are the visual attributes that help communicate FCHHA's mission of providing the highest quality care that is possible in the community setting of your choice. The home page slideshow was also an important element to show the variety of services offered.
Gossens Bachman Architects wants to quickly communicate that they are different. Their approach values qualities like collaboration, creativity and culture to make their projects a place where people want to be.
High Falls Gorge is a remarkable place tucked within a chasm of the Ausable River. Buy your ticket inside, pass through the gate and stroll down the path where the river and beautiful falls magically appear. Follow the path to one of the observation decks and — suddenly, you are worlds away.
Vermont Chiropractic & Sports Therapy's aim is to restore your body to its highest possible functionality, not to just get you out of pain. This identity implies an active and holistic approach to living, and appeals to their target audience.
ESI's environmental engineering projects integrated man-made elements into natural settings, where the two need to coexist seamlessly. This identity and data sheet package demonstrates that ability to bridge those two worlds elegantly and effectively.
This website redesign required a content audit and a new design that grouped information into a logical structure that would make sense to the visitor. Outage alerts and online bill pay featured strongly into the final solution.
Targeted direct mail helped iSystems get their message out to licensees and prospective customers.
Signage is a critical part of the success of any business. Along with retail merchandising and displays, we create visual links to New England Federal Credit Union's brands.
Aviatron owns the yellow and blue color palette in their industry, and their B2B trade publication ads are instantly recognizable.
Camp Ta-Kum-Ta provides challenging, extraordinary experiences in a safe and loving environment for children and their families who have or have had cancer. This brochure provides an overview of the camp and what a special place it is.
Conveying High Falls Gorge with a strong message and continuity in its ads help people understand that it is a special place to visit. Suddenly, You Are Worlds Away.
Burlington-based Waylon Speed needed ways to better communicate with fans online. We worked with them to create and source content and publish it to their website, Facebook and Twitter. After consistent promotion, they launched their album “Valance” to a sellout crowd.
This flash movie was included in an email campaign to alumni, and there were different versions for different schools. UVM's theme music plays under a voice-over from the university President and key staff. The message bridges tradition and sentiment with a look forward — to insure the UVM experience can be shared with future generations.
Bev has made her career out of understanding needs and matching services for her clients. Her experience and independence makes her a valuable asset to her customers.