Conducting Digital Promotion

7 Questions and a Checklist You have heard of the classic Four P’s of Marketing: Product: You have a great solution that fills a need in the market place. Place: You have ideas of where to promote it. Price: Yours … Continued

Irish Spring, Barbasol and RedHot

Just sit with the thought of these items in your mind for a moment. You can consider them separately, or together if you’re into that kind of thing. Each one of these items is an icon in its own right, … Continued

The More Things Change

The world of technology moves at a breathtaking pace. It’s certainly a challenge to stay on top. But it’s also exciting to witness the incredible power of consumers – expressed through their online voice and social media networks. One thing … Continued

The Reach – Four Options for Sharing Content

Companies that buy TV ads spend big bucks to ensure their message has frequency and reach. Frequency multiplies the number of viewings to help consumers recall the ad. “Reach” hits the maximum number of consumers by selecting certain geographic markets, … Continued

The “Rule of Lego”

5 Steps to Getting Started with Digital Marketing In my household, we follow “The Rule of Lego®.” It all started with a Millennial Falcon Lego set. Of course, my boys wanted to instantly get to the big, impressive Star Wars … Continued