No Hardhat Required – Mining Website Data

When mining website data, every marketer wants to see results from their time and money spent – aka return on investment (ROI). Here are the questions we hear from our clients, especially B2B sales and marketing managers: Did we get … Continued

The Reach – Four Options for Sharing Content

Companies that buy TV ads spend big bucks to ensure their message has frequency and reach. Frequency multiplies the number of viewings to help consumers recall the ad. “Reach” hits the maximum number of consumers by selecting certain geographic markets, … Continued