No Hardhat Required – Mining Website Data

When mining website data, every marketer wants to see results from their time and money spent – aka return on investment (ROI). Here are the questions we hear from our clients, especially B2B sales and marketing managers: Did we get … Continued

Conducting Digital Promotion

7 Questions and a Checklist You have heard of the classic Four P’s of Marketing: Product: You have a great solution that fills a need in the market place. Place: You have ideas of where to promote it. Price: Yours … Continued

Irish Spring, Barbasol and RedHot

Just sit with the thought of these items in your mind for a moment. You can consider them separately, or together if you’re into that kind of thing. Each one of these items is an icon in its own right, … Continued

Who is Your (digital) hero?

5 questions to ask a prospective digital agency Every hero needs a guide. Luke Skywalker had Obi Wan Kenobi. The X-Men have Professor Xavier. When it comes to digital marketing, who do you have? We know most Marketing leaders wear multiple … Continued

The Reach – Four Options for Sharing Content

Companies that buy TV ads spend big bucks to ensure their message has frequency and reach. Frequency multiplies the number of viewings to help consumers recall the ad. “Reach” hits the maximum number of consumers by selecting certain geographic markets, … Continued