No Hardhat Required – Mining Website Data

When mining website data, every marketer wants to see results from their time and money spent – aka return on investment (ROI). Here are the questions we hear from our clients, especially B2B sales and marketing managers: Did we get … Continued

Conducting Digital Promotion

7 Questions and a Checklist You have heard of the classic Four P’s of Marketing: Product: You have a great solution that fills a need in the market place. Place: You have ideas of where to promote it. Price: Yours … Continued

Who is Your (digital) hero?

5 questions to ask a prospective digital agency Every hero needs a guide. Luke Skywalker had Obi Wan Kenobi. The X-Men have Professor Xavier. When it comes to digital marketing, who do you have? We know most Marketing leaders wear multiple … Continued