Direct Design helps the St. Albans City Pool become the “Sea of Love”

“Support the Sea of Love” is an unprecedented fundraising campaign – relying over time on a progressive marriage of social and print media – for a new city pool filter, which is in dire need of replacement.

You will encounter a crater-creating cannonball, synchronized swimmers and a poolside prankster, all in the Sea of Love, a short and unique film that balances humor and sentiment, all revolving around a summer day at the St. Albans City Pool. Conceived and produced by St. Albans residents Jack Tremblay (art director at Direct Design, in Burlington) and Leon Thompson (author, journalist and humorist), Sea of Love is peppered with touching, humorous scenes shot in black and white, all set to the Honeydrippers’ ’80s-era hit, Sea of Love.

Tremblay and Thompson, along with Kelly Viens of the St. Albans City Recreation Department, are using the video to raise $25,000 toward the purchase of a new city pool filter. The city has applied for a grant to offset the cost of the filter and already received about $13,000 in private donations.

More than 60 people of all ages spent two sunny summertime Saturdays at the St. Albans City Pool, filming for a total of 10 hours with Tremblay and Thompson.

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