As part of a larger digital marketing plan for Vermont Electric Cooperative we provided research on key topics and provide a series of relevant posts to be used during “quiet” weeks.
Like most cult brands, Comfort Colors had a fan following without any promotion. We helped the brand develop a Twitter and Facebook personality to interact with its biggest supporters.
Comfort Colors does not sell to individual customers, but rather to wholesalers and garment decorators. We found that there was a real passion for their products from consumers on social media. We took to Facebook and Twitter to engage this audience and help drive demand.
Burlington-based Waylon Speed needed ways to better communicate with fans online. We worked with them to create and source content and publish it to their website, Facebook and Twitter. After consistent promotion, they launched their album “Valance” to a sellout crowd.
