Some Reasons to Love White Space
Clients sometimes ask us to fill up every square inch of an ad, web page or video. Their logic being that since they are paying for the space, why not get as much information in there as you can? The … Continued
Brick and Mortar – Three Rules of Design and Branding
Your brand is a reflection of every interaction people have with your company. This is especially true for businesses with one or more physical retail locations – aka brick and mortar. Despite the proliferation of online buying and selling, the … Continued
Who is Your (digital) hero?
5 questions to ask a prospective digital agency Every hero needs a guide. Luke Skywalker had Obi Wan Kenobi. The X-Men have Professor Xavier. When it comes to digital marketing, who do you have? We know most Marketing leaders wear multiple … Continued
The More Things Change
The world of technology moves at a breathtaking pace. It’s certainly a challenge to stay on top. But it’s also exciting to witness the incredible power of consumers – expressed through their online voice and social media networks. One thing … Continued
Four Noble Truths for Mastering Digital Marketing
Truth #1 You Are Now A Publisher Didn’t you hear? And you thought you made widgets. Not the case any more. B2B customers and consumers get their product and service information from the web. They do it on their own time … Continued
New Website – DD Website 7.0 is here!
Direct Design Announces the Release of their New Website Burlington, VT – Direct Design, a twenty six year old full-service design, media, web production and digital marketing company, announced the release of their new website displaying a wide range of … Continued
eCommerce and More: The New Living Systems Instrumentation Website
Direct Design Announces the Live Release of a New Website for Living Systems Instrumentation Direct Design, Inc. in conjunction with Living Systems Instrumentation (LSI), announces the live release of their new corporate website www.livingsys.com. Living Systems Instrumentation, located in St. … Continued
The Reach – Four Options for Sharing Content
Companies that buy TV ads spend big bucks to ensure their message has frequency and reach. Frequency multiplies the number of viewings to help consumers recall the ad. “Reach” hits the maximum number of consumers by selecting certain geographic markets, … Continued
Got Magnets? Successful Web Content Made Easy
Now that you’ve got your website in place, it’s time to think of what it takes to attract attention. It helps to think of your online content like a magnet, pulling potential customers toward your products — gaining their … Continued
Three Steps to Improving Your Core – a.k.a. Your Website
Don’t worry, I’m not promoting Pilates® here. (Although it sure was a stroke of genius when they re-branded our flabby middles as the “core.”) No, I’m talking about making sure the foundation of your business’ digital footprint is in … Continued