No Hardhat Required – Mining Website Data

When mining website data, every marketer wants to see results from their time and money spent – aka return on investment (ROI). Here are the questions we hear from our clients, especially B2B sales and marketing managers: Did we get … Continued

Conducting Digital Promotion

7 Questions and a Checklist You have heard of the classic Four P’s of Marketing: Product: You have a great solution that fills a need in the market place. Place: You have ideas of where to promote it. Price: Yours … Continued

The Art and Craft of Story Telling

What can be said about your company? What kind of story do you want your customers to know about you? Why would they be interested in hearing it? These are the things you need to consider when marketing. Take a … Continued

Irish Spring, Barbasol and RedHot

Just sit with the thought of these items in your mind for a moment. You can consider them separately, or together if you’re into that kind of thing. Each one of these items is an icon in its own right, … Continued

Some Reasons to Love White Space

Clients sometimes ask us to fill up every square inch of an ad, web page or video. Their logic being that since they are paying for the space, why not get as much information in there as you can? The … Continued