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Numbers don’t lie when choosing which platform to use for your new website WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy and upgrade. … Continued
There Are So Many Ways for a Bad Logo to Leave the Wrong Impression Every now and again I amuse myself by typing in “bad logo” into Google search. I alway find a bunch of bad designs that add no … Continued
Here’s a quick case study on how we helped an industrial manufacturing company, with not very “sexy” products, uncover newsworthy content right in their own office. Challenge: Some of our manufacturing and B2B clients tell us their products are not … Continued
Direct Design, Inc. is proud to announce that Jack Tremblay has become Inbound Marketing Certified from HubSpot Academy for 2017. We have earned the right to display the Inbound Certified logo on our website. The certification shows that Direct Design … Continued
7 Questions and a Checklist You have heard of the classic Four P’s of Marketing: Product: You have a great solution that fills a need in the market place. Place: You have ideas of where to promote it. Price: Yours … Continued
What can be said about your company? What kind of story do you want your customers to know about you? Why would they be interested in hearing it? These are the things you need to consider when marketing. Take a … Continued
Just sit with the thought of these items in your mind for a moment. You can consider them separately, or together if you’re into that kind of thing. Each one of these items is an icon in its own right, … Continued
Clients sometimes ask us to fill up every square inch of an ad, web page or video. Their logic being that since they are paying for the space, why not get as much information in there as you can? The … Continued
5 questions to ask a prospective digital agency Every hero needs a guide. Luke Skywalker had Obi Wan Kenobi. The X-Men have Professor Xavier. When it comes to digital marketing, who do you have? We know most Marketing leaders wear multiple … Continued
The world of technology moves at a breathtaking pace. It’s certainly a challenge to stay on top. But it’s also exciting to witness the incredible power of consumers – expressed through their online voice and social media networks. One thing … Continued
Truth #1 You Are Now A Publisher Didn’t you hear? And you thought you made widgets. Not the case any more. B2B customers and consumers get their product and service information from the web. They do it on their own time … Continued
Direct Design Announces the Release of their New Website Burlington, VT – Direct Design, a twenty six year old full-service design, media, web production and digital marketing company, announced the release of their new website displaying a wide range of … Continued
Challenge Fifteen years ago, Company President Barry Chouinard came to us for help establishing his Comfort Colors t-shirt brand as a Vermont-based company, with service and quality as a priority. The goal was to position Comfort Colors as the “un-fashion” … Continued
Challenge Direct Design has been commissioned multiple times by the University of Vermont and Keurig Green Mountain, Inc. to design and produce one-of-a-kind custom awards and commemoratives to honor outstanding employees, retiring board members and company leaders. The challenge is how … Continued
Challenge When New England Federal Credit Union acquired the struggling Detroit-based HealthOne Credit Union in December 2014, they were committed to investing in the brand and bringing it up to NEFCU standards. NEFCU called on Direct Design to create a … Continued
Challenge With 32,000 members, the Vermont Electric Cooperative (VEC) is the second largest utility in the state, and the largest electric cooperative. Although its members increasingly rely on social media for news and updates, the Coop did not have the … Continued
Challenge Studies showed that parking in downtown Burlington was ripe for improvement. Changes were designed, approved and scheduled to roll out beginning in Fall of 2014. As project leader, The Burlington Business Association (BBA) knew that Burlington employers, shoppers, diners, … Continued
Direct Design Announces the Live Release of a New Website for Living Systems Instrumentation Direct Design, Inc. in conjunction with Living Systems Instrumentation (LSI), announces the live release of their new corporate website www.livingsys.com. Living Systems Instrumentation, located in St. … Continued
Companies that buy TV ads spend big bucks to ensure their message has frequency and reach. Frequency multiplies the number of viewings to help consumers recall the ad. “Reach” hits the maximum number of consumers by selecting certain geographic markets, … Continued
Now that you’ve got your website in place, it’s time to think of what it takes to attract attention. It helps to think of your online content like a magnet, pulling potential customers toward your products — gaining their … Continued
Don’t worry, I’m not promoting Pilates® here. (Although it sure was a stroke of genius when they re-branded our flabby middles as the “core.”) No, I’m talking about making sure the foundation of your business’ digital footprint is in … Continued
Direct Design Announces the Live Release of A New Website and Digital Marketing Platform for Comtran Cable Direct Design, in conjunction with Comtran Cable LLC (Comtran), part of the Marmon Wire & Cable family and a Berkshire Hathaway Company, announces … Continued
5 Steps to Getting Started with Digital Marketing In my household, we follow “The Rule of Lego®.” It all started with a Millennial Falcon Lego set. Of course, my boys wanted to instantly get to the big, impressive Star Wars … Continued
No one likes sticker shock. In fact, car dealerships are required to post the price of every car on their lot. But it’s not so easy for businesses and organizations shopping for digital marketing services. Researching the myriad … Continued
We are very pleased to see our friend Barry Chouinard from Comfort Colors receive recognition for making the world a more colorful place. Barry and Comfort Colors take home a 5x5x5 Award from Vermont Business Magazine as one of the state’s 25 fastest growing … Continued
Horn tooting in progress! We are proud to announce: Direct Design and NEFCU received a Diamond Award from the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and … Continued
Your customers are seeing and listening in a new way. Are they still getting through? See. In a New Way. After watching the video, please keep in touch. Can call or e-mail Direct design today! 802-660-2727
“Support the Sea of Love” is an unprecedented fundraising campaign – relying over time on a progressive marriage of social and print media – for a new city pool filter, which is in dire need of replacement. You will encounter … Continued
The challenge facing the design community in particular is how to expand what we do to have a greater impact in the area of social change and make a difference. The traditional approach to social responsibility, in graphic design at least, has … Continued