What can be said about your company? What kind of story do you want your customers to know about you? Why would they be interested in hearing it?
These are the things you need to consider when marketing.
Take a look at this new direction that Wild Turkey is taking to tell their story in this six minute video.
“…when making a movie, you have two hours to tell a story. Here I have 30 seconds to reintroduce the world to this authentic American brand that has helped shape an entire U.S. industry…” – Matthew McConaughey
If you have a compelling product or service that helps or appeals to other people, then think about how to construct that story.
What would you say?
How would you say it?
Who would care?
How would it be seen?
These are not small questions, and they shouldn’t be taken lightly just because you may not have the answers.